Mass and Media Communication Course
Gain expertise in mass media communication for crafting strong public health initiatives. Master targeting audiences, shaping messages, planning across multiple channels, and using data for evaluation to drive real behaviour shifts among city youth. This hands-on programme equips you to create campaigns that resonate and show proven impact through smart strategies and ongoing refinement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course teaches planning and executing effective mass media campaigns targeting urban youth. You will learn key models, audience analysis, message crafting for mental health and safe social media habits. Gain skills in adapting materials for various formats, picking optimal media channels, and applying data, feedback, and assessment methods to improve performance and deliver clear, trackable results.
Elevify advantages
Develop skills
- Design data-informed media campaigns: set goals, KPIs, and message strategies.
- Create engaging multi-platform content: blogs, social media, short videos.
- Analyse urban youth segments: demographics, behaviours, preferred channels.
- Select best media combinations: social, online, traditional for maximum reach.
- Track, assess, and improve campaigns with surveys, tests, and data tools.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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