Press Relations (PR) Course
Gain mastery in press relations for critical situations. This course covers crisis communication, privacy essentials, media outreach, and messaging strategy. Equip yourself to safeguard reputation, manage difficult questions, and provide clear, reliable communication that influences stakeholders effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Press Relations (PR) Course equips you with practical tools to manage product launches and crises confidently. Cover privacy and data basics, key laws, and ethical messaging. Craft clear press releases, Q&As, and holding statements. Develop strong media outreach, handle interviews, track coverage, and conduct post-incident reviews to enhance strategy, protect reputation, and build stakeholder trust.
Elevify advantages
Develop skills
- Crisis PR strategy: handle privacy incidents with clear, quick, ethical messaging.
- Press materials: write sharp releases, holding statements, and journalist Q&As.
- Media outreach: target key reporters, pitch under embargo, and get coverage.
- Interview prep: brief spokespeople, rehearse key messages, and tackle tough questions.
- Post-crisis review: measure sentiment, report results, and improve PR playbooks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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