Content Management Course
This comprehensive course equips communication teams with essential content management expertise. Learners will develop audience-centric strategies, craft detailed three-month content calendars, establish robust workflows and governance structures, select ideal channels and formats, and apply data analytics to refine messaging for maximum business impact and measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in selecting optimal channels, planning diverse content types, and developing a structured three-month content calendar tailored for prospects, customers, and internal teams. Master governance frameworks, efficient workflows, consistent tone of voice, precise audience profiling, compelling key messages, and leverage analytics, KPIs, and experiments to enhance performance and demonstrate tangible content value.
Elevify advantages
Develop skills
- Strategic content planning: Develop a robust 3-month calendar aligned with key performance indicators.
- Audience-centric messaging: Create precise, targeted communications for clients and staff.
- Channel and format expertise: Optimise content types for top-performing distribution channels.
- Governance and workflow design: Implement efficient approvals, roles, service levels, and version controls.
- Data-driven refinement: Monitor KPIs and enhance content through iterative agile experiments.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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