Business Case Writing Course
This course equips you to excel in writing business cases for communication projects. You will learn to identify cross-team failures, build credible cases with ROI calculations, estimate programme costs, design efficient solutions like dashboards and reporting, mitigate risks, and deliver winning proposals that gain executive buy-in and deliver real results across Kenyan business contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to craft concise, data-backed business cases for cross-functional projects. Master diagnosing issues, creating standard solutions, costing accurately, calculating ROI simply, and building compelling proposals that tackle risks, ensure buy-in, and secure leadership support for vital initiatives.
Elevify advantages
Develop skills
- Diagnose project communication gaps across business teams.
- Build credible business cases with ROI quantification and executive persuasion.
- Estimate costs for communication tools, training, rollout, and support.
- Design efficient solutions including dashboards and reporting cadences.
- Package persuasive proposals with clear requests, pilots, risks, and metrics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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