Blog Course
Blogging Essentials Course equips communication professionals to transform expertise into an effective blog. It covers setting precise goals and KPIs, researching audience pain points, developing content pillars, planning SEO-optimised editorial calendars, and distributing content across channels to build authority, attract qualified leads, and foster lasting audience trust over time.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical Blogging Essentials Course teaches you to research audience needs, set clear KPIs, define goals aligned with your product, build content pillars, plan a realistic publishing schedule, create a four-week calendar with solid briefs, apply basic SEO, streamline workflows, and distribute across channels to drive traffic, authority, and leads.
Elevify advantages
Develop skills
- Set precise blog objectives and KPIs linking content to leads and authority.
- Conduct fast audience research to identify key communication challenges.
- Develop 3-5 targeted content pillars for communication experts.
- Create a 4-week SEO-optimised editorial calendar with detailed post briefs.
- Optimise posts for SEO and distribute across multiple channels efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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