Digital PR Course
Gain expertise in digital PR for sustainable sportswear brands: analyse target audiences, develop precise positioning, create integrated campaigns, partner with influencers, handle risks, and measure KPIs to convert brand narratives into tangible coverage, backlinks, and audience engagement across digital platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to develop targeted personas, assess online presence, and segment audiences for sustainable sportswear brands. Master crafting compelling positioning, data-driven messaging, and SMART goals, while designing cohesive earned, owned, and shared media strategies. Apply skills in campaign planning, influencer engagement, performance tracking, and crisis management through practical templates and streamlined processes.
Elevify advantages
Develop skills
- Design digital PR strategies: create quick integrated earned and owned media plans.
- Target audiences and personas: precisely segment runners and eco-conscious buyers.
- Execute campaigns: develop pitches, content, and influencer briefs that succeed.
- Analyse PR metrics and KPIs: monitor backlinks, traffic, and sentiment via dashboards.
- Manage crises and ethics: address greenwashing threats and safeguard brand reputation.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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