Digital PR Course
Gain expertise in digital PR for sustainable sportswear brands: analyse target audiences, develop precise positioning, create integrated campaigns, partner with influencers, handle risks, and measure KPIs to convert brand narratives into tangible coverage, backlinks, and audience engagement across digital platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to develop targeted personas, assess online presence, and segment audiences for sustainable sportswear brands. Master crafting compelling positioning, data-driven messaging, and SMART goals, while designing cohesive earned, owned, and shared media strategies. Apply skills in campaign planning, influencer engagement, performance tracking, and crisis management through practical templates and streamlined processes.
Elevify advantages
Develop skills
- Design digital PR strategies: create quick integrated earned and owned media plans.
- Target audiences and personas: precisely segment runners and eco-conscious buyers.
- Execute campaigns: develop pitches, content, and influencer briefs that succeed.
- Analyse PR metrics and KPIs: monitor backlinks, traffic, and sentiment via dashboards.
- Manage crises and ethics: address greenwashing threats and safeguard brand reputation.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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