Mass Communication, Advertising and Marketing Course
Gain expertise in mass communication, advertising, and marketing through a practical 3-month eco-beauty campaign. From initial market research and brand positioning to media planning, budgeting, analytics, and reporting, learn to deliver data-driven, high-impact advertising that drives real conversions and measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused course teaches you to research buyers of eco-friendly cosmetics, define precise positioning for GreenGlow, and develop compelling messaging that drives sales. You will learn to segment markets, select optimal channels, plan effective 3-month campaigns, and produce engaging content. Additionally, master budgeting, analytics, A/B testing, and reporting to ensure all efforts are trackable, optimised, and deliver strong outcomes.
Elevify advantages
Develop skills
- Market research for eco-beauty: spot trends, gaps, and buyer triggers fast.
- Brand positioning for green cosmetics: create unique selling points and evidence-based claims.
- Content strategy for social and in-store: develop high-impact assets focused on conversions.
- Media planning over 3 months: design efficient, integrated schedules to maximise ad budgets.
- Marketing analytics basics: define SMART KPIs, test creatives, and optimise performance quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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