Advertising Media Planning & Buying Course
Master every stage of the media planning and buying process, from audience research and channel strategy to negotiation, execution, and performance measurement. This course gives you the practical skills and industry frameworks used by real media professionals across traditional and digital channels. Whether you are breaking into the field or levelling up your career, you will finish ready to build and manage media plans that deliver results.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course covers the full media planning and buying workflow across traditional and digital channels. You will learn how to define target audiences using syndicated research, build media strategies aligned to business objectives, and allocate budgets across TV, radio, out-of-home, search, social, display, and programmatic. You will also develop hands-on skills in negotiation, insertion orders, ad trafficking, and campaign operations. Advanced topics include programmatic deal structures, competitive intelligence, connected TV, retail media, and privacy regulations. By the end, you will be able to construct, present, and optimise a professional-grade integrated media plan.
Elevify advantages
Develop skills
- Media Strategy Development: Build and defend a full multi-channel media strategy from brief to presentation.
- Audience Research and Targeting: Define, size, and profile target audiences using syndicated data and digital tools.
- Programmatic and Digital Buying: Plan and execute campaigns across search, social, display, and programmatic channels.
- Campaign Measurement and Reporting: Set KPIs, track performance, and deliver actionable post-campaign analysis.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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