Ad Course
This course equips advertising experts with practical skills to position brands effectively, develop detailed buyer personas, plan media strategies, create standout social and outdoor advertising content, and monitor key performance indicators. It focuses on successfully launching ready-to-drink beverages in tough city markets, ensuring data-driven decisions for maximum impact and growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course offers a quick, hands-on approach to launching a ready-to-drink beverage in a US city. You'll cover market research, competitor analysis, precise positioning, strong value propositions, and core messaging. Learn to create buyer personas, develop a 3-month multi-channel rollout plan, design compelling social media and out-of-home ads, and apply straightforward metrics, dashboards, and guidelines to test, refine, and report outcomes effectively.
Elevify advantages
Develop skills
- Brand positioning: analyse competitors and develop clear value propositions quickly.
- Audience insights: create personas based on data and understand media behaviours fast.
- Media planning: build efficient 3-month launch strategies with optimal channel combinations.
- Creative concepts: develop engaging social media and out-of-home campaigns to boost trials.
- Campaign analytics: select key metrics and adjust budgets using simple decision frameworks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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