Lesson 1Turnin 3–5 keywords into visual vocabulary an functional choicesDis section show how fi pick 3–5 brand keywords an convert dem into visual vocabulary, material choices, an functional behaviors, ensurin dat every visible an interactive element consistently reflect di intended brand promise.
Selectin sharp, non-common keywordsMoodboards linkin words to visualsForm style aligned wid keywordsMaterial, color, an finish decisionsFunctional behaviors echoin keywordsLesson 2Definin target user an use cases in 3–5 sentences: urban mobility, lifestyle signs, interaction patternsDis section guide yuh in definin target users an use cases, turnin urban mobility patterns, lifestyle signs, an interaction habits into short narratives dat steer design decisions, feature priorities, an brand tone of voice.
User archetypes fi small EV SUVsDaily urban journeys an trip mappinLifestyle signs an brand fit analysisInteraction habits an tech expectationsWritin short user scenario storiesLesson 3Outside surface style: primary volumes, secondary lines, shoulder/character lines, crease hierarchyDis section detail outside surface style, from primary volumes to secondary lines an crease hierarchy, explainin how fi control reflections, tension, an highlights so di SUV read clean, modern, an unmistakably on-brand from all angles.
Primary body volumes an massinShoulder an character line strategySecondary creases an break-up logicReflection control an highlight flowSurface tension fi EV modernityLesson 4Inside architecture: dashboard typologies, bridge vs layered consoles, sightlines, an perceived widthDis section explain inside architecture choices fi dashboards an consoles, comparin bridge an layered layouts, managin sightlines, an usin volume, color, an lightin fi increase perceived width, openness, an brand-specific character.
Dashboard height an section strategyBridge versus floatin console logicLayered IP fi depth an light playSightlines, H-points, an visibilityPerceived width through form an colorLesson 5Outside fundamentals: proportion rules fi small electric SUVs (wheelbase, overhangs, beltline, roofline)Dis section explain proportion rules fi small electric SUVs, showin how wheelbase, overhangs, beltline, an roofline choices affect stance, usability, aerodynamics, an how consistently dem communicate di intended brand character.
Wheelbase an cabin-to-body balanceFront an rear overhang length tuninBeltline height an glass-to-body ratioRoofline flow, taper, an aero impactStance, track width, an visual stabilityLesson 6Lightin strategy: primary signature (front/rear), DRL geometry, animated sequences an dem brand roleDis section detail how front an rear lightin signatures, DRL geometry, an animation sequences define brand recognition, support safety an regulations, an create a memorable night identity dat scale across future vehicle lineups.
Front signature layout an hierarchyRear light graphics an night identityDRL geometry, thickness, an rhythmAnimated sequences an legal limitsLightin family strategy across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, an feedback styleDis section cover HMI an interaction feel, from display layout an control mix to ambient zones an feedback style, ensurin dat every touch, sound, an light response feel intuitive, consistent, an aligned wid di brand’s character.
Primary an secondary display zoninTactile versus touch control balanceAmbient lightin as HMI channelSound, haptic, an visual feedbackOnboardin, modes, an state clarityLesson 8Wheel an stance design: relationship between wheel size, tire profile, wheel arch treatment, an perceived confidenceDis section examine wheel an stance design, relatin wheel size, tire profile, an wheel arch treatment to perceived confidence, efficiency, an comfort, while keepin proportions feasible fi packagin, cost, an aerodynamic performance.
Wheel diameter versus body scaleTire profile, comfort, an sportinessWheel arch shape an cutout graphicsFlushness, offset, an track widthAero wheels an EV efficiency signsLesson 9Storage an utility logic: visible vs hidden storage, modularity fi urban lifestylesDis section explore storage an utility logic fi urban lifestyles, balancin visible an hidden spaces, modular layouts, an flexible cargo solutions so di vehicle feel intuitive, clutter-free, an genuinely supportive of daily city routines.
Mappin everyday carry items an flowsVisible vs hidden storage placementModular trunk an rear seat conceptsFlexible cabin organizers an railsQuick-clean an easy-reach solutionsLesson 10Seatin an ergonomics: seat silhouettes, cushion profiles, perceived support, an social seatin logicDis section focus pon seatin an ergonomics, coverin seat silhouettes, cushion profiles, perceived support, ingress an egress, an social seatin logic so occupants feel comfortable, secure, an naturally encouraged to interact.
H-point, posture, an visibility targetsSeat silhouette an side bolster tuninCushion profile an pressure mappinRear bench versus individual seatsIngress, egress, an swivel concepts
