Lesson 1Descriptiveness and other substantive risks: when slogans or descriptive elements are refused or limitedLook at descriptiveness, genericness, an udda substantive risks. Focus pon slogans an descriptive elements, secondary meaning, disclaimers, an how EU, US, an Japan handle borderline cases an partial refusals.
Descriptive and generic terms in practiceSuggestive vs descriptive slogansSecondary meaning and evidenceDisclaimers and non-distinctive elementsGeographical and laudatory indicationsLesson 2Filing systems and routes: national filings, EU trade mark (EUIPO), USPTO national filing, Japan Patent Office, Madrid System basics and advantages/limitationsDescribe national an regional filing routes an di Madrid System. Compare EUIPO, USPTO, an JPO procedures, costs, an timelines, an explain strategic use an limits of international registrations.
EUIPO EUTM filing and scopeUSPTO national filing routesJapan Patent Office filing practiceMadrid System basics and workflowCentral attack and dependency risksLesson 3Likelihood of confusion and prior rights: assessing earlier identical and similar marks and searching for phonetic/visual/conceptual similaritiesAnalyze how fi assess earlier rights an likelihood of confusion. Explain comparison of signs an goods, phonetic, visual, an conceptual similarity, an how EU, US, an Japan weigh dese factors in practice.
Identifying relevant earlier rightsComparing goods and services overlapPhonetic, visual and conceptual similarityConsumer perception and market contextCoexistence agreements and risk mitigationLesson 4Oppositions, office actions and prosecution timelines: EUIPO, USPTO examination and responses, JPO peculiaritiesCover oppositions, office actions, an prosecution timelines. Compare EUIPO, USPTO, an JPO procedures, deadlines, evidence standards, an settlement options, wid practical response strategies.
Administrative examination stagesResponding to office actionsOpposition grounds and proceduresEvidence, proof of use and surveysAppeals, reviews and settlementsLesson 5Classes of goods and services: applying Nice Classification to vehicles, electronic devices, software, repair/maintenance and advertising servicesCover Nice Classification structure an practice fi key industrial an commercial sectors. Focus pon vehicles, electronics, software, repair an maintenance, an advertising, wid drafting tips an overlap risk management.
Nice classes for vehicles and partsElectronics and smart devices classificationSoftware, apps and SaaS in Nice classesRepair, maintenance and installation servicesAdvertising, marketing and retail servicesLesson 6Trademark search methodology: using EUIPO, USPTO TESS, J-PlatPat, WIPO Global Brand Database, and national registersDetail search planning an tools fi clearance an filing. Compare EUIPO, USPTO TESS, J-PlatPat, WIPO Global Brand Database, an national registers, wid guidance pon search logic, filters, an interpreting results.
Defining search scope and objectivesUsing EUIPO eSearch and TMviewSearching USPTO TESS effectivelySearching J‑PlatPat and Japanese dataUsing WIPO Global Brand DatabaseLesson 7Selecting trademark types: word marks, figurative marks (logos), slogans and stylized marks — legal treatment across jurisdictionsExplain word, figurative, slogan, an stylized marks an dem legal treatment. Compare registrability, scope of protection, an enforcement implications across EUIPO, USPTO, an JPO practice.
Word marks and scope of protectionLogos and figurative mark strategiesStylized word marks and trade dressSlogans and registrability hurdlesSeries marks and family of marksLesson 8Portfolio maintenance and renewals: assignment, licensing, recordals, renewal periods and fees in EU/US/JPExplore portfolio maintenance, renewals, an recordals in EU, US, an Japan. Address assignments, licensing, security interests, renewal periods, fees, an consequences of non-compliance or late action.
Renewal periods and grace rulesTracking fees and renewal budgetsRecording assignments and mergersLicense recordals and quality controlNon-use cancellation and auditsLesson 9Fundamentals of trademark law: distinctiveness, registrability, and grounds for refusal in EU, US, JapanExplore distinctiveness standards an registrability in EU, US, an Japan. Explain absolute an relative grounds fi refusal, acquired distinctiveness, an how examiners assess marks in industrial an commercial sectors.
Absolute vs relative grounds for refusalInherent and acquired distinctivenessUse requirements and intent-to-use systemsPublic policy and morality exclusionsBad faith filings and defensive strategiesLesson 10Strategies for global brand consistency: selecting jurisdictions, timing, and harmonizing word mark + logo protectionFocus pon building consistent global brands across key markets. Cover jurisdiction selection, filing sequences, word an logo combinations, transliteration, an alignment wid marketing an product launches.
Prioritizing key jurisdictionsCoordinating word and logo filingsTransliteration and local language marksFiling around product launch timelinesHouse marks, sub-brands and brand architecture
