Laboratory Product Management Course
Master laboratory product management—from market research an' positioning to pricing, promotion, an' regulatory strategy—an' learn to launch, grow, an' optimize lab products dat win in real clinical environments. Dis course gi' yuh di tools fi handle lab products from start to success wid confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Pick up practical product management skills fi diagnostic systems in dis focused, high-impact course. Learn how fi segment customers, define clear value propositions, an' differentiate yuh solution usin' real competitive data. Master pricing models, channel strategies, an' promotional tactics, den plan launches, track KPIs, an' manage di first two years of di product life cycle wid confidence.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, profile competitors, an' spot price signals quick.
- Lab product positioning: craft crisp value, proof points, an' differentiation.
- Lab pricing & channels: design offers, models, an' distributor vs direct mix.
- Lab launch execution: drive adoption wid pilots, KOLs, an' targeted promos.
- Regulatory & quality basics: CLIA, ISO 15189, FDA/IVDR, an' post-market vigilance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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