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Category Management Course

Category Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Category Management Course provides a clear, step-by-step method for developing a successful category, illustrated through the practical example of breakfast cereals. Participants will discover how to convert consumer insights into optimized product assortments, create efficient pricing structures, develop focused promotional strategies, and formulate implementation plans for stores that incorporate key performance indicators, risk management, and actionable tools applicable right away in various retail settings.

Elevify advantages

Develop skills

  • Shopper insight mapping: transform data from cereal buyers into specific retail strategies.
  • Assortment optimization: construct, evaluate gaps in, and streamline product listings for retail environments.
  • Pricing and price ladders: quickly develop intelligent pricing tiers for store brands and manufacturer products.
  • Promotion planning: design one-month promotional schedules that increase sales volume while preserving profitability.
  • KPI tracking and risk control: oversee category performance and mitigate issues related to inventory and profit erosion.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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