from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a clear, step-by-step method for developing a successful category, illustrated through the practical example of breakfast cereals. Participants will discover how to convert consumer insights into optimized product assortments, create efficient pricing structures, develop focused promotional strategies, and formulate implementation plans for stores that incorporate key performance indicators, risk management, and actionable tools applicable right away in various retail settings.
Elevify advantages
Develop skills
- Shopper insight mapping: transform data from cereal buyers into specific retail strategies.
- Assortment optimization: construct, evaluate gaps in, and streamline product listings for retail environments.
- Pricing and price ladders: quickly develop intelligent pricing tiers for store brands and manufacturer products.
- Promotion planning: design one-month promotional schedules that increase sales volume while preserving profitability.
- KPI tracking and risk control: oversee category performance and mitigate issues related to inventory and profit erosion.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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