STMG Course (Management and Technical Sciences)
Master youth-focused retail strategy with the STMG Course (Management and Technical Sciences). Learn customer insights, simple research tools, marketing actions, and store operations to boost performance in modern Management and Administration roles. This course equips you with practical skills for understanding young customers aged 15-25, conducting quick market research, planning targeted campaigns, optimizing store operations, and mapping local competition effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The STMG Course (Management and Technical Sciences) equips you with practical tools to grasp 15–25-year-old customers, segment youth groups, and craft targeted marketing strategies. Master quick surveys, persona building, competitor analysis, and straightforward social media plus in-store campaigns. Enhance store efficiency through defined roles, essential KPIs, affordable digital solutions, and sharp reporting to drive smarter choices in retail settings.
Elevify advantages
Develop skills
- Youth customer insight: quickly segment 15–25-year-olds for real decisions.
- Fast market research: design short surveys, interviews, and social listening.
- Lean marketing actions: plan one focused youth campaign with clear KPIs.
- Retail operations basics: streamline shifts, stock, and checkout in small stores.
- Local market mapping: benchmark rivals and craft a sharp value proposition.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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