Business Internationalization Strategy Course
Master foreign trade expansion with a full business internationalization strategy: select markets, tweak your marketing mix, pick partners, manage logistics, control risks, and track KPIs to grow your brand profitably across borders. Learn step-by-step how to choose markets, target customers, position your brand, adapt the 4Ps, select entry modes, handle logistics, and mitigate risks with practical tools for immediate success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a clear roadmap to select markets, define customers, and position your brand. Master adapting product, price, distribution, promotion, entry modes, partners, logistics, documentation, and risk control using KPIs, financial tools, and compliance strategies you can apply right away for profitable global growth.
Elevify advantages
Develop skills
- Market selection: pick high-potential countries quick with practical research.
- Entry mode strategy: choose and negotiate right partners and channels overseas.
- Export operations: plan logistics, Incoterms, and documents for smooth delivery.
- Risk control: handle FX, regulatory, and operational risks in new markets.
- Go-to-market mix: adapt product, price, place, and promotion for each country.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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