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Advertising Media Planning & Buying Course

Advertising Media Planning & Buying Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Advertising Media Planning & Buying Course gives you a clear, practical framework to set objectives, define KPIs, and profile high-value audiences. Learn how to choose the right channels, allocate budgets, and build realistic forecasts using CPM, CPC, and CPA benchmarks. Master negotiation with platforms and publishers, protect performance with smart contracts, and optimize campaigns with data-driven measurement and scaling tactics.

Elevify advantages

Develop skills

  • Media strategy design: map finance funnels to channels, KPIs, and budgets fast.
  • Budget modeling: forecast CPM, CPC, CPA to installs and funded accounts.
  • Cross-channel optimization: shift spend, test fast, and scale winning finance ads.
  • Publisher negotiation: secure finance inventory, added value, and safe CPAs.
  • Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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