Consumer Behavior in Economics Course
Master consumer behaviour in economics, zeroing in on eco-friendly products. Gain skills to segment buyers, gauge price sensitivity, craft A/B tests, and convert behavioural insights into profitable, data-backed marketing and product choices that drive real gains.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why shoppers pick basic, premium, or eco-friendly refill cleaning products, and how to sway those choices. Master analysing price sensitivity, crafting behaviour-based segments, conducting A/B tests, monitoring metrics like retention and CLV, and transforming research into targeted data-driven marketing strategies that boost results swiftly.
Elevify advantages
Develop skills
- Build behaviour-based customer segments for eco cleaning product markets.
- Design quick surveys, polls, and social listening to uncover buying motives.
- Apply behavioural economics to price, promote, and position sustainable products.
- Plan A/B and multivariate tests to optimise messaging, pricing, and bundles.
- Interpret elasticity, retention, and CLV metrics to evaluate marketing impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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