Consumer Behavior in Economics Course
Master consumer behaviour in economics, zeroing in on eco-friendly products. Gain skills to segment buyers, gauge price sensitivity, craft A/B tests, and convert behavioural insights into profitable, data-backed marketing and product choices that drive real gains.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why shoppers pick basic, premium, or eco-friendly refill cleaning products, and how to sway those choices. Master analysing price sensitivity, crafting behaviour-based segments, conducting A/B tests, monitoring metrics like retention and CLV, and transforming research into targeted data-driven marketing strategies that boost results swiftly.
Elevify advantages
Develop skills
- Build behaviour-based customer segments for eco cleaning product markets.
- Design quick surveys, polls, and social listening to uncover buying motives.
- Apply behavioural economics to price, promote, and position sustainable products.
- Plan A/B and multivariate tests to optimise messaging, pricing, and bundles.
- Interpret elasticity, retention, and CLV metrics to evaluate marketing impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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