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Consumer Behavior in Economics Course

Consumer Behavior in Economics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Consumer Behaviour in Economics Course equips you with practical tools to grasp why shoppers pick basic, premium, or eco-friendly refill cleaning products, and how to sway those choices. Master analysing price sensitivity, crafting behaviour-based segments, conducting A/B tests, monitoring metrics like retention and CLV, and transforming research into targeted data-driven marketing strategies that boost results swiftly.

Elevify advantages

Develop skills

  • Build behaviour-based customer segments for eco cleaning product markets.
  • Design quick surveys, polls, and social listening to uncover buying motives.
  • Apply behavioural economics to price, promote, and position sustainable products.
  • Plan A/B and multivariate tests to optimise messaging, pricing, and bundles.
  • Interpret elasticity, retention, and CLV metrics to evaluate marketing impact.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

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EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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