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Media Planning Course

Media Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Media Planning Course provides a practical, end-to-end playbook to plan, buy, track, and optimize digital campaigns for 20–35 year old US shoppers. Learn funnel strategy, channel roles, audience personas, budgeting models, pacing, flighting, and platform-specific tactics across Meta, TikTok, YouTube, search, display, influencers, and programmatic, plus analytics, attribution, compliance, brand safety, and post-campaign ROAS analysis.

Elevify advantages

Develop skills

  • Audience insights: profile 20–35 US shoppers and segment by behavior and values.
  • Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
  • Media budgeting: set goals, allocate spend, and build 3‑month flighting plans fast.
  • Measurement setup: design GA4, pixels, UTMs, and dashboards for clean reporting.
  • Optimization & risk: refine bids, creatives, and guard against fraud and brand safety.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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