Marketing Strategy Course
This course provides a practical framework for developing effective marketing strategies, including market analysis, audience segmentation, positioning, objective setting with key performance indicators, experimentation techniques, and actionable implementation plans.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Strategy Course gives you a clear, practical system to analyze your market, segment audiences, define positioning, and set focused 12‑month objectives tied to KPIs like CAC, ROAS, LTV, and retention. Learn experimentation, A/B testing, dashboards, attribution, and budgeting, then turn insights into concrete pillars, action plans, and differentiation tactics you can implement immediately.
Elevify advantages
Develop skills
- Data-driven testing: design A/B tests, read KPIs, and optimize campaigns fast.
- Market and competitor insight: map rivals and trends for sharper positioning.
- Customer segmentation: build personas and value props that convert quickly.
- Strategic planning: set 12‑month objectives, KPIs, and channel action plans.
- Differentiation tactics: craft product, brand, and community advantages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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