Integrated Marketing Communications Course
Master integrated marketing communications for sustainable fashion. Build personas, craft brand positioning, plan 3-month campaigns, align channels, and use templates, KPIs, and governance tools to drive consistent, high-impact marketing results. Get a practical system fi create cohesive campaigns weh avoid greenwashing an measure real results quick-quick.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Dis Integrated Marketing Communications Course give yuh a clear, practical system to build cohesive campaigns fi sustainable fashion. Learn how fi define positioning, craft message pillars, an adapt copy cross paid, owned, retail, PR, an social channels. Use templates, governance frameworks, an 12-week planning tools fi align teams, track KPIs, avoid greenwashing, an drive consistent, measurable results fast-fast.
Elevify advantages
Develop skills
- 3-Month IMC planning: build 12-week calendars, channel mix, and campaign cadence.
- Brand positioning: craft sharp promises, message pillars, and tone of voice.
- Audience segmentation: design personas, journeys, and high-value target segments.
- Channel strategy: align paid, owned, PR, retail, and social around one core story.
- Governance & tools: set workflows, asset rules, and KPIs for consistent execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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