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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Dis Integrated Marketing Communications Course give yuh a clear, practical system to build cohesive campaigns fi sustainable fashion. Learn how fi define positioning, craft message pillars, an adapt copy cross paid, owned, retail, PR, an social channels. Use templates, governance frameworks, an 12-week planning tools fi align teams, track KPIs, avoid greenwashing, an drive consistent, measurable results fast-fast.

Elevify advantages

Develop skills

  • 3-Month IMC planning: build 12-week calendars, channel mix, and campaign cadence.
  • Brand positioning: craft sharp promises, message pillars, and tone of voice.
  • Audience segmentation: design personas, journeys, and high-value target segments.
  • Channel strategy: align paid, owned, PR, retail, and social around one core story.
  • Governance & tools: set workflows, asset rules, and KPIs for consistent execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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