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Strategic Marketing Planning Course

Strategic Marketing Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Strategic Marketing Planning Course provides a practical, step-by-step system to segment customers, build accurate personas, and analyze behavior for eco-friendly home cleaning buyers. Learn to size the opportunity, assess competitors, craft compelling positioning and value propositions, plan a focused six-month campaign, set clear objectives, define KPIs, and build a lean, test-driven channel strategy that delivers measurable growth.

Elevify advantages

Develop skills

  • Data-driven segmentation: build personas, journeys, and LTV-based priorities.
  • Market sizing mastery: estimate TAM, SAM, SOM fast with public US data.
  • Positioning that converts: craft eco-friendly value props and proof-led messaging.
  • Lean channel strategy: plan high-ROI email, paid, content, and influencer tests.
  • Performance tracking: set SMART KPIs and dashboards to optimize every dollar.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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