Marketing Planning Course
This course equips you with practical skills to develop and execute a comprehensive marketing plan for an eco-friendly home cleaning brand, focusing on audience segmentation, competitive analysis, channel strategies, and performance optimization for sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course provides a complete, step-by-step plan to grow an eco-friendly home cleaning brand in the U.S. You will learn to segment audiences, build personas, map purchase journeys, and define clear positioning and messaging. Additionally, you will analyze competitors, select appropriate channels, develop a six-month roadmap, allocate budgets, set up analytics, and optimize campaigns for sustainable and profitable growth.
Elevify advantages
Develop skills
- Customer insights and segmentation: map journeys, personas, and LTV in days, not months.
- Brand positioning and messaging: craft clear eco value propositions without greenwashing.
- Market and competitor analysis: decode trends, claims, and rivals to spot fast wins.
- Channel and campaign strategy: design 6-month roadmaps, content plans, and tests.
- Budget and performance optimization: set KPIs, track GA4, and scale what converts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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