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Marketing Mix Modeling Course

Marketing Mix Modeling Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Mix Modeling Course provides a quick, hands-on way to create solid MMM for U.S. e-commerce fitness brands. You'll learn to organize clean data sets, model adstock, saturation, and seasonality, select the appropriate regression type, and manage diagnostics. Plus, you'll gain experience in estimating ROI, optimizing budgets, planning scenarios, and effectively sharing results with top executives.

Elevify advantages

Develop skills

  • Build strong MMM models: implement adstock, saturation, and seasonality quickly.
  • Create clean MMM datasets: identify KPIs, media variables, and controls.
  • Diagnose and refine models: address multicollinearity, check errors, and confirm accuracy.
  • Measure channel effects: calculate lift, ROI, marginal ROI, and elasticities.
  • Optimize media spending: perform ROI scenarios and deliver concise executive reports.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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