Pharmaceutical Marketing Course
This course provides a practical overview of U.S. prescription drug promotion, compliance, and launch execution, focusing on type 2 diabetes therapies. It covers FDA rules, fair balance, off-label boundaries, payer access, pricing, RWE, HEOR, and KPIs across various channels to enable effective, ethical, data-driven campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course delivers a practical overview of U.S. prescription drug promotion, compliance, and launch execution, with a special focus on type 2 diabetes therapies. Learn FDA rules, fair balance, off-label boundaries, payer access, pricing, RWE, HEOR, and KPIs across digital, field, and hospital channels so you can plan effective, ethical, data-driven campaigns that stand up to internal and external scrutiny.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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