Product Marketing Strategy Course
This course provides a comprehensive framework for product marketers to develop and execute strategies for AI-powered project management tools, focusing on market research, positioning, pricing, launches, and data-driven growth to achieve sustainable scaling within 6–12 months.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Product Marketing Strategy Course gives you a practical, end-to-end system to research your market, define ICPs and segments, and craft precise positioning for AI-powered project management tools. Learn to build pricing and packaging, plan go-to-market launches, align teams, and run data-driven experiments so you can drive adoption, improve conversion, and scale sustainable growth in 6–12 months.
Elevify advantages
Develop skills
- Product positioning: Turn research into sharp, differentiated messaging fast.
- Go-to-market planning: Build lean pricing, packaging, and launch roadmaps.
- Growth execution: Design 90-day channel plans that drive trials and revenue.
- Metrics and experiments: Track SaaS KPIs and run quick, data-driven tests.
- Segmentation strategy: Define ICPs and priority segments for AI SaaS tools.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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