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Product Marketing Strategy Course

Product Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Product Marketing Strategy Course gives you a practical, end-to-end system to research your market, define ICPs and segments, and craft precise positioning for AI-powered project management tools. Learn to build pricing and packaging, plan go-to-market launches, align teams, and run data-driven experiments so you can drive adoption, improve conversion, and scale sustainable growth in 6–12 months.

Elevify advantages

Develop skills

  • Product positioning: Turn research into sharp, differentiated messaging fast.
  • Go-to-market planning: Build lean pricing, packaging, and launch roadmaps.
  • Growth execution: Design 90-day channel plans that drive trials and revenue.
  • Metrics and experiments: Track SaaS KPIs and run quick, data-driven tests.
  • Segmentation strategy: Define ICPs and priority segments for AI SaaS tools.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students are saying

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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