Lesson 1Partnership an event playbook: referral program, channel partner, trade show follow-up processDevelop a partnership an event engine fi FlowTrack. Yuh wi design referral program, structure channel partner agreement, an build a repeatable process fi trade show an virtual event dat convert to pipeline. Yuh wi make a partner an event machine fi FlowTrack. Design referral setup, set channel partner deal, an build easy-do process fi trade fair an online event weh turn to pipe.
Define ideal referral and channel partnersDesign partner value proposition and offersStructure referral incentives and trackingPlan pre-event outreach and meeting goalsStandardize trade show follow-up sequencesLesson 2Paid acquisition playbook: search vs. LinkedIn ad, biddin, landin page, creative testinDesign a paid acquisition engine fi FlowTrack across search an LinkedIn. Learn when fi use each, how fi structure campaign, set bid an budget, build landin page, an run creative test dat improve lead quality. Yuh wi plan paid get engine fi FlowTrack over search an LinkedIn. Learn when fi use each, how fi set campaign, fix bid an money, make landin page, an do creative check weh better lead good.
Choose between search and LinkedIn adsDefine campaign objectives and KPIsStructure campaigns, ad groups, and setsDesign and test high-converting landing pagesPlan creative testing and optimization loopsLesson 3LinkedIn playbook: profile optimization, organic content, outreach sequence, targetinUse LinkedIn as a primary demand an lead channel fi FlowTrack. Yuh wi optimize profile, plan organic content, design outreach sequence, an build targetin list dat align wid yuh ICP an buyin committee. Use LinkedIn as main want an lead way fi FlowTrack. Yuh wi fix profile, plan natural content, make reach out order, an build aim list weh match yuh ideal customer an buy group.
Optimize profiles for FlowTrack positioningPlan weekly LinkedIn content calendarMix thought leadership and product postsDesign connection and outreach sequencesBuild and maintain ICP targeting listsLesson 4Selectin channel fi FlowTrack: criteria an trade-off (LinkedIn, email outreach, content, webinar, paid search, partnership)Learn how fi evaluate an prioritize LinkedIn, email, content, webinar, paid search, an partnership fi FlowTrack. We compare reach, intent, cost, complexity, an fit wid yuh ICP to design a balanced channel mix. Yuh wi learn how fi check an rank LinkedIn, email, content, webinar, paid search, an partner fi FlowTrack. We weigh reach, want, cost, hard, an match wid yuh ideal fi make even channel blend.
Define FlowTrack ICP and buying committeeMap channels to funnel stages and intentScore channels on cost, reach, and controlAssess internal capabilities and constraintsDesign a phased channel rollout roadmapLesson 5Content marketin playbook: pillar topic, format (guide, checklist), SEO research an repurposinBuild a content engine fi FlowTrack usin pillar topic, SEO research, an repurposin. Yuh wi define theme, format, an workflow dat attract, educate, an convert high-intent prospect across multiple channel. Yuh wi build content machine fi FlowTrack wid main topic, SEO check, an reuse. Yuh wi set theme, style, an flow weh draw, teach, an turn high-want chance over many way.
Identify FlowTrack content pillars and themesResearch SEO keywords and search intentPlan formats: guides, checklists, templatesCreate content briefs and approval workflowRepurpose long-form assets across channelsLesson 6Email outbound playbook: list buildin, cold sequence template, personalization an deliverabilityCreate a high-performin outbound email system fi FlowTrack. Yuh wi learn list buildin, data enrichment, cold sequence structure, personalization tactic, an deliverability safeguard to keep email landin in inbox. Yuh wi make top-work outgoin email setup fi FlowTrack. Yuh wi learn list make, data add, cold order build, personal touch way, an safe send fi keep email in box.
Define targeting and list building criteriaSelect data sources and enrichment toolsDesign multi-step cold email sequencesWrite personalization at scale frameworksMonitor deliverability and warm-up plansLesson 7Webinar an demo playbook: topic selection, promotion cadence, speaker role, follow-up flowTurn webinar an product demo into predictable pipeline fi FlowTrack. Learn how fi pick topic, set promotion cadence, define speaker role, an build follow-up flow dat convert attendee into qualified opportunity. Yuh wi change webinar an product show into sure pipe fi FlowTrack. Learn how fi choose topic, set promo rhythm, set speaker part, an make follow flow weh turn joiner into good chance.
Choose webinar topics by intent signalsSet timelines and promotion cadencesDefine speaker roles and run-of-showDesign registration and reminder flowsBuild post-event nurture and handoff
