from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical roadmap to lead B2B SaaS growth with confidence. Learn to diagnose business performance, read market and customer signals, build a sharp brand strategy, and design effective go-to-market plans. Master analytics, experimentation, budgeting, and team structure so you can drive pipeline, optimize ARR, and influence executive decisions with data-backed strategies.
Elevify advantages
Develop skills
- B2B SaaS diagnosis: quickly assess markets, funnels, churn, and growth levers.
- CMO-level analytics: build SaaS dashboards, define KPIs, and drive experiments.
- Brand positioning: craft clear mid-market narratives that convert non-technical buyers.
- Go-to-market strategy: design channels, ICPs, and demand plays for fast ARR growth.
- Marketing org design: structure teams, budgets, and incentives for scalable execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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