Business Marketing Course
This course equips you with practical skills to design, execute, and optimize a 3-month demand generation program focused on eco-conscious buyers, from audience insights and messaging to channel selection, budgeting, and performance measurement for profitable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Business Marketing Course provides a quick, hands-on approach to planning and executing a 3-month demand generation program, covering audience segmentation and eco-conscious buyer insights through to positioning, value propositions, and message testing. You'll learn to select channels, create compelling creatives, allocate budgets, monitor performance, and refine landing pages, experiments, and reports to achieve measurable, profitable growth with assurance.
Elevify advantages
Develop skills
- 3-Month campaign design: plan, test, and optimize high-ROI marketing sprints.
- Market and competitor analysis: quickly size niches and decode rival tactics.
- Positioning and messaging: craft proof-backed green claims that actually convert.
- Channel and budget strategy: pick winning platforms and reallocate spend fast.
- Performance tracking: build lean dashboards, read KPIs, and scale what works.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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