Store Design and Visual Merchandising Course
Link digital marketing to strong in-store experiences. This Store Design and Visual Merchandising Course teaches you to plan layouts, visual stories, and promo zones that boost foot traffic, conversions, and average order value. Master zoning, lighting, fixtures, planograms, signage, digital touchpoints, data capture, and KPIs to test, optimise, and refresh fashion retail spaces with confidence and speed.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Store Design and Visual Merchandising Course teaches you to plan store layouts, create focal zones, and craft product stories that drive traffic and sales. You'll learn zoning, lighting, fixtures, planograms, signage, and how to link campaigns to in-store journeys using digital touchpoints, data capture, and KPIs. Get practical tools to test, optimise, and refresh fashion retail spaces quickly and confidently.
Elevify advantages
Develop skills
- Visual merchandising for fashion: craft high-impact displays to drive sales quickly.
- Customer journey mapping: design store paths that increase dwell time and conversions.
- Digital-to-store integration: convert online campaigns into measurable foot traffic.
- Retail layout optimization: zone spaces, select fixtures, and plan checkouts to move products.
- In-store testing and KPIs: conduct quick experiments and track revenue metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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