Paid Media Course
Master paid media strategies on Google and Meta to launch, optimize, and scale high-ROI campaigns with data-driven insights and practical tools.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimize campaigns on Meta and Google. You'll learn to assess market sizes, target audiences, create efficient budgets, select key performance indicators, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, develop compelling creatives, conduct structured A/B tests, and deliver clear reports to quickly scale profitable, data-informed campaigns.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, ROI-driven channel and budget strategies.
- Google & Meta ads expertise: deploy effective Search, PMax, and social media campaigns.
- Conversion-oriented creative development: design and evaluate hooks, copy, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
- Fast optimization processes: execute A/B tests and expand successful elements in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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