Paid Media Course
Master paid media strategies on Google and Meta to launch, optimize, and scale high-ROI campaigns with data-driven insights and practical tools.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimize campaigns on Meta and Google. You'll learn to assess market sizes, target audiences, create efficient budgets, select key performance indicators, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, develop compelling creatives, conduct structured A/B tests, and deliver clear reports to quickly scale profitable, data-informed campaigns.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, ROI-driven channel and budget strategies.
- Google & Meta ads expertise: deploy effective Search, PMax, and social media campaigns.
- Conversion-oriented creative development: design and evaluate hooks, copy, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
- Fast optimization processes: execute A/B tests and expand successful elements in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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