Media Marketing Course
The Media Marketing Course shows you how to plan and run profitable campaigns for a D2C natural skincare brand. Learn to define SMART objectives, choose the right KPIs and attribution model, set up GA4 and UTMs, and build a clear media plan. Practice creative concepts, CRO, testing, reporting, and influencer scaling so you can confidently optimize spend and grow sales across paid, owned, and earned channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Media Marketing Course shows you how to plan and run profitable campaigns for a D2C natural skincare brand. Learn to define SMART objectives, choose the right KPIs and attribution model, set up GA4 and UTMs, and build a clear media plan. Practice creative concepts, CRO, testing, reporting, and influencer scaling so you can confidently optimize spend and grow sales across paid, owned, and earned channels.
Elevify advantages
Develop skills
- KPI strategy & analytics: set SMART goals, GA4 tracking, and UTM standards.
- Media planning mastery: build $10K plans, forecast ROAS, and optimize budgets fast.
- Paid & earned media execution: launch search, social, email, and influencer campaigns.
- Conversion-focused UX & copy: improve product pages, checkout flow, and microcopy.
- Testing & reporting: run A/B tests, read dashboards, and deliver clear exec summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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