Effective Reporting in Google Analytics Course
This course teaches effective reporting in Google Analytics 4, focusing on ecommerce performance through practical setup, tagging, KPI definition, and actionable insights via reports and dashboards.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master effective reporting in Google Analytics 4 with a practical, high-impact course focused on ecommerce performance. Learn how to set up clean tracking with GTM, design a solid tagging plan, validate data quality, and define the right KPIs. Build insightful reports, explorations, and dashboards in GA4 and Looker Studio, handle privacy and attribution limits, and turn reliable insights into clear, actionable recommendations that drive measurable results.
Elevify advantages
Develop skills
- GA4 ecommerce setup: configure events, dataLayer, and tracking in a practical way.
- Tagging strategy: build clean UTM, GTM, and campaign tracking that marketers trust.
- KPI & attribution: define ecommerce KPIs and use GA4 attribution to guide spend.
- Insight to action: turn GA4 reports into A/B tests, budget shifts, and clear playbooks.
- Dashboards that convert: design GA4 + Looker Studio views for fast, smart decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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