digital strategy training
Master digital strategy for retail marketing in this hands-on course. Assess your digital maturity, create data-backed roadmaps, fine-tune e-commerce and omnichannel customer journeys, and leverage analytics, CRM systems, and performance marketing to achieve real, measurable growth and better online results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Digital Strategy Training offers a straightforward, practical guide to boost your online game. You'll learn to check digital readiness, craft solid plans, handle risks, vendors, and rules. Get good at linking all channels, managing customer info, CRM, and one-view customer profiles, plus lift e-commerce sales, analytics, key metrics, and growth paths with real-world tools you can use right away.
Elevify advantages
Develop skills
- Build retail digital roadmaps: focus on quick wins and sustained growth.
- Optimise e-commerce user experience: increase conversions via CRO, A/B testing, and site speed improvements.
- Design seamless omnichannel journeys: integrate store, web, pricing, and delivery processes.
- Transform customer data into revenue: implement SCV, select CDP/CRM, and use data safely with privacy in mind.
- Scale performance marketing: apply MMM, attribution models, SEO/SEM, and customer lifecycle strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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