Hotjar Course
This course equips you with practical skills to implement Hotjar effectively, analyze user behavior, and drive data-informed optimizations for better UX and conversions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Hotjar Course teaches you how to turn site goals into clear research questions, configure recordings, heatmaps, funnels, and surveys, and design reliable sampling and segmentation. Learn to interpret behavior patterns, connect insights with GA4 and other data, prioritize UX and CRO opportunities, plan A/B tests, and report measurable lifts in conversion, engagement, and revenue with a repeatable optimization process.
Elevify advantages
Develop skills
- Hotjar setup mastery: configure heatmaps, recordings, funnels in days, not weeks.
- Behavior insight analysis: read Hotjar data to find UX friction and CRO wins fast.
- Data-driven UX fixes: turn Hotjar findings into high-impact design and copy changes.
- Experiment-ready reporting: define KPIs, benchmarks, and clear A/B test metrics.
- Continuous optimization workflow: build a simple, repeatable Hotjar review cadence.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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