Email Marketing Strategies Course
This course equips you with practical skills to build and optimize high-performing email marketing campaigns, focusing on segmentation, customer journeys, testing, and compliance to boost ecommerce sales.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Email Marketing Strategies Course provides a quick, hands-on way to create more effective campaigns. You'll learn to create intelligent audience groups, build customer lifecycle paths, and apply RFM analysis, personalization, and product suggestions to increase sales. Gain expertise in data systems, legal compliance, email delivery, and testing to establish proper performance metrics, improve outcomes, and expand a dependable, money-making email initiative.
Elevify advantages
Develop skills
- Ecommerce email strategy: rapidly review, compare, and match with business objectives.
- Segmentation mastery: create valuable long-term customer groups using behavior and RFM data.
- Lifecycle journeys: develop onboarding, after-buy, and re-engagement sequences that drive sales.
- Testing & optimization: conduct thorough A/B experiments and quickly expand successful email designs.
- Deliverability & compliance: safeguard sender credibility and follow US email laws.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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