E-commerce Analytics Course
Master e-commerce analytics to drive revenue and retention through data cleaning, KPI calculation, customer segmentation, attribution modeling, and actionable insights via A/B testing and dashboards.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-commerce Analytics Course shows you how to clean and structure CSV data, calculate essential metrics, and compare performance by channel, device, country, and product category. Learn to analyze customer behavior, build segments, estimate CLV, and apply attribution models. Turn insights into clear recommendations, A/B tests, and dashboards that drive higher revenue, better retention, and smarter budget allocation.
Elevify advantages
Develop skills
- E-commerce KPI mastery: compute AOV, CLV, conversion rate and channel ROI fast.
- Customer segmentation: build value-based cohorts to boost retention and revenue.
- Attribution in practice: compare last-touch, multi-touch and session-based models.
- Data cleaning for marketers: fix messy CSVs, outliers and IDs for reliable reports.
- Actionable testing: design A/B experiments and dashboards that drive quick wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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