Ad Course
Ad Course offers a practical guide to launching a ready-to-drink beverage in a US market, focusing on analysis, positioning, rollout planning, ad creation, and performance measurement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Ad Course provides a quick, hands-on approach to launching a ready-to-drink beverage in a US city, covering market and competitor analysis, precise positioning, value propositions, and messaging foundations. Develop customer personas, outline a 3-month multi-channel rollout, create compelling social media and out-of-home ads, and apply straightforward metrics, dashboards, and guidelines to test, refine, and report outcomes effectively.
Elevify advantages
Develop skills
- Brand positioning: chart competitors and develop precise value propositions swiftly.
- Audience insights: construct data-supported personas and media behaviors in days.
- Media planning: create efficient 3-month launch strategies with intelligent channel combinations.
- Creative concepts: produce compelling social and out-of-home concepts that encourage trials.
- Campaign analytics: select key performance indicators and refine budgets using straightforward, uncomplicated guidelines.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
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