GA4 Course
This comprehensive GA4 course equips you with skills to master digital analytics for marketing success. Learn to set up ecommerce tracking, analyse traffic sources and user journeys using funnels and paths, evaluate campaign performance with attribution and audiences, create executive dashboards, and derive insights that boost traffic, revenue, and customer lifetime value through optimised strategies and data-driven decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in GA4 by learning ecommerce measurement planning, event configuration, tracking validation, and leveraging reports, funnels, paths, explorations for user behaviour insights and performance optimisation. Master campaign evaluation, attribution models, audience segmentation, dashboard creation, actionable insights presentation, and data quality maintenance through QA, governance, and continuous analysis.
Elevify advantages
Develop skills
- GA4 ecommerce configuration: Set up events, parameters, and conversions to accurately track revenue streams.
- GA4 traffic insights: Quickly compare channels, campaigns, and landing pages for effective analysis.
- GA4 funnel and path analysis: Identify drop-offs and optimise user journeys efficiently.
- GA4 attribution and audiences: Enhance bidding, remarketing, and ROAS with precise data.
- GA4 dashboard reporting: Transform complex data into clear, actionable executive visuals.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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