Conversion Rate Optimization Course
Master Conversion Rate Optimisation techniques for product pages. Discover ethical A/B testing methods, data-backed hypotheses, precise sample sizing, and detailed post-test evaluations to enhance revenue streams, safeguard user satisfaction, and drive intelligent digital marketing strategies. This course equips you with essential skills to transform website performance and achieve measurable business growth through informed experimentation and analysis.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in a practical Conversion Rate Optimisation process targeting product pages. This compact course teaches you to craft robust hypotheses, select appropriate primary and secondary metrics, create ethical A/B tests, calculate sample sizes and test durations, sidestep common data errors, analyse statistical outcomes, and convert each experiment into thorough documentation, repeatable successes, and assured future actions.
Elevify advantages
Develop skills
- Design ethical A/B tests: swiftly plan variants, traffic allocation, and safety measures.
- Analyse CRO outcomes: interpret significance levels, user segments, and genuine business value.
- Develop high-converting product pages: apply UX principles, build trust elements, and prioritise mobile responsiveness.
- Establish precise CRO metrics: identify key primary, secondary, and monitoring KPIs.
- Ensure data integrity: perform quality checks on experiments, detect biases, and prevent false positives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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