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Programmatic Course
Unlock the power of programmatic advertising with our comprehensive course, specifically tailored for communication professionals in India. Delve into the core concepts of Real-Time Bidding (RTB), and become proficient in developing impactful advertising strategies. Explore the nuances of Data Management Platforms (DMPs). Gain a thorough understanding of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) through practical case studies relevant to the Indian market. Enhance your campaigns with pinpoint accuracy and demonstrable results. Register now to revolutionise your advertising approach.
- Master RTB: Understand and effectively utilise real-time bidding for optimal ad placements in the Indian context.
- Craft Strategies: Develop effective programmatic advertising strategies tailored for the Indian market.
- Optimise Targeting: Leverage DMPs to refine audience targeting and enhance campaign precision, keeping Indian demographics in mind.
- Analyze Campaigns: Evaluate and learn from successful programmatic ad campaigns, with a focus on Indian examples.
- Choose Platforms: Select the most suitable DSPs and SSPs for your advertising requirements, considering the Indian advertising landscape.

flexible workload of 4 to 360h
certificate recognized by MEC
What will I learn?
Unlock the power of programmatic advertising with our comprehensive course, specifically tailored for communication professionals in India. Delve into the core concepts of Real-Time Bidding (RTB), and become proficient in developing impactful advertising strategies. Explore the nuances of Data Management Platforms (DMPs). Gain a thorough understanding of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) through practical case studies relevant to the Indian market. Enhance your campaigns with pinpoint accuracy and demonstrable results. Register now to revolutionise your advertising approach.
Elevify advantages
Develop skills
- Master RTB: Understand and effectively utilise real-time bidding for optimal ad placements in the Indian context.
- Craft Strategies: Develop effective programmatic advertising strategies tailored for the Indian market.
- Optimise Targeting: Leverage DMPs to refine audience targeting and enhance campaign precision, keeping Indian demographics in mind.
- Analyze Campaigns: Evaluate and learn from successful programmatic ad campaigns, with a focus on Indian examples.
- Choose Platforms: Select the most suitable DSPs and SSPs for your advertising requirements, considering the Indian advertising landscape.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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