Web Analytics for Retail and E-commerce Course
Master web analytics for retail and e-commerce in foreign trade. Learn to track cross-border traffic, link logistics and customs data to KPIs, reduce cart abandonment, and optimize revenue by country, currency, shipping costs, and payment methods.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master essential web analytics skills for retail and e-commerce, focusing on international traffic, conversion, and revenue performance. Learn to track campaigns across channels, connect data with logistics, measure shipping and customs impact, analyze checkout behavior, and build clear dashboards and KPIs. Finish with a practical optimization playbook you can apply immediately to boost results across multiple markets.
Elevify advantages
Develop skills
- Cross-border traffic analytics: read sessions, users, and country-level KPIs.
- Conversion and revenue KPIs: compute rates, AOV, and net revenue by market.
- Logistics-integrated analytics: link shipping, duties, and customs to sales.
- Checkout and payment analysis: track funnels, failures, and abandonment by country.
- Optimization playbook: design tests, KPIs, and reports for foreign trade teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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