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Web Analytics Course
Unlock the power o' data wi' our Web Analytics Course, designed for Business Intelligence professionals lookin' tae enhance their skills. Dive intae actionable recommendations for improvin' website design, optimisin' marketin' campaigns, and refinin' content strategies. Master popular web analytics tools, learn tae set them up, and explore key metrics like session duration, page views, and conversion rates. Gain insights intae industry benchmarkin', data analysis techniques, and effective report preparation tae drive informed business decisions.
- Master web analytics tools: Configure and utilise essential analytics platforms.
- Optimise marketin' strategies: Enhance campaigns wi' data-driven insights.
- Analyse key metrics: Evaluate session duration, bounce rate, and conversions.
- Benchmark industry standards: Compare metrics tae identify improvement areas.
- Present data effectively: Create clear, impactful reports for stakeholders.

from 4 to 360h flexible workload
certificate recognized by the MEC
What will I learn?
Unlock the power o' data wi' our Web Analytics Course, designed for Business Intelligence professionals lookin' tae enhance their skills. Dive intae actionable recommendations for improvin' website design, optimisin' marketin' campaigns, and refinin' content strategies. Master popular web analytics tools, learn tae set them up, and explore key metrics like session duration, page views, and conversion rates. Gain insights intae industry benchmarkin', data analysis techniques, and effective report preparation tae drive informed business decisions.
Elevify advantages
Develop skills
- Master web analytics tools: Configure and utilise essential analytics platforms.
- Optimise marketin' strategies: Enhance campaigns wi' data-driven insights.
- Analyse key metrics: Evaluate session duration, bounce rate, and conversions.
- Benchmark industry standards: Compare metrics tae identify improvement areas.
- Present data effectively: Create clear, impactful reports for stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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