Digital Analytics Course
Master digital analytics for Business Intelligence. Learn to clean data, build ecommerce metrics, run significance tests, and turn reports into clear, KPI-driven stories that guide channel investment and deliver measurable business impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital Analytics Course shows you how to clean and prepare web data, validate metrics, and build reliable e‑commerce KPIs. You will explore engagement analysis, segmentation, and statistical testing to compare channels with confidence. Learn to estimate ROI, prioritize investments, and deliver concise, stakeholder-ready reports with clear, actionable recommendations grounded in measurable impact.
Elevify advantages
Develop skills
- Data storytelling: craft concise, executive-ready reports and KPI narratives.
- E-commerce metrics: compute, segment, and validate core revenue performance KPIs.
- Web data prep: clean, normalize, and document analytics datasets fast.
- Channel analytics: compare attribution models and estimate ROI with limited data.
- Statistical testing: run quick, reliable significance checks for channel performance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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