Product Metrics Course
Master product metrics for subscription apps. Learn to define a North Star Metric, map AARRR funnels, design experiments, and turn data into clear product decisions that boost activation, retention, and revenue for Product and Product Design teams.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Product Metrics Course helps you quickly build a practical, end-to-end metrics system for subscription mobile apps. Learn to define a clear North Star Metric, map supporting metrics across AARRR, and design reliable measurement plans. You will practice funnel analysis, trend diagnostics, and experiment design so you can prioritize impactful initiatives and confidently communicate data-driven decisions.
Elevify advantages
Develop skills
- Set product goals: Turn business targets into sharp, measurable app metrics.
- Build metric systems: Map AARRR funnels, NSM, and supporting KPIs end to end.
- Diagnose trends: Use cohorts, funnels, and segments to find root causes fast.
- Design lean experiments: Plan A/B tests tied to clear metric hypotheses.
- Ship clean analytics: Specify events, properties, and governance for reliable data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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