from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Media Planning Course gives you a practical, end-to-end playbook to plan, buy, track, and optimize digital campaigns for 20–35 year old US shoppers. Learn funnel strategy, channel roles, audience personas, budgeting models, pacing, flighting, and platform-specific tactics across Meta, TikTok, YouTube, search, display, influencers, and programmatic, plus analytics, attribution, compliance, brand safety, and post-campaign ROAS analysis.
Elevify advantages
Develop skills
- Audience insights: profile 20–35 US shoppers and segment by behavior and values.
- Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
- Media budgeting: set goals, allocate spend, and build 3‑month flighting plans fast.
- Measurement setup: design GA4, pixels, UTMs, and dashboards for clean reporting.
- Optimization & risk: refine bids, creatives, and guard against fraud and brand safety.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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