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Marketing Strategy Course

Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Strategy Course gives you a clear, practical system to analyze your market, segment audiences, define positioning, and set focused 12‑month objectives tied to KPIs like CAC, ROAS, LTV, and retention. Learn experimentation, A/B testing, dashboards, attribution, and budgeting, then turn insights into concrete pillars, action plans, and differentiation tactics you can implement immediately.

Elevify advantages

Develop skills

  • Data-driven testing: design A/B tests, read KPIs, and optimize campaigns fast.
  • Market and competitor insight: map rivals and trends for sharper positioning.
  • Customer segmentation: build personas and value props that convert quickly.
  • Strategic planning: set 12‑month objectives, KPIs, and channel action plans.
  • Differentiation tactics: craft product, brand, and community advantages.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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