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Market Research and Analysis Course

Market Research and Analysis Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical Market Research and Analysis Course shows you how to define sharp research objectives, size the U.S. RTD iced coffee market, and analyze competitors using credible data sources. Learn to segment consumers, track trends in health, flavor, and packaging, and turn findings into clear recommendations on pricing, positioning, channels, and launches, supported by well-structured, evidence-based reports.

Elevify advantages

Develop skills

  • Turn market data into sharp insights and actionable marketing moves.
  • Define tight research objectives that align with real business goals.
  • Size RTD coffee markets using credible secondary data and growth metrics.
  • Map competitors, spot white-space, and shape winning positioning.
  • Build clear, evidence-backed reports with sources, tables, and recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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The course was essential in meeting my boss's and the company's expectations.
SilviaNurse
Very excellent course. Lots of valuable information.
WiltonCivil Firefighter

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