Innovation Marketing Course
Master innovation marketing for AI tools: analyze competitors, craft sharp positioning, choose winning channels, and track KPIs that matter. Build launch strategies that drive trial sign-ups, retention, and real revenue impact for your marketing team.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Innovation Marketing Course gives you a practical playbook to plan and launch AI-powered products with confidence. Learn how to segment audiences, research competitors, craft sharp value propositions, and select the right channels. You will set clear KPIs, run lean experiments, optimize campaigns with real data, and build repeatable pre- and post-launch workflows that drive faster, more profitable growth.
Elevify advantages
Develop skills
- Competitor analysis mastery: map features, pricing, and positioning fast.
- KPI and funnel analytics: track CAC, ROAS, and activation to optimize growth.
- High-impact positioning: craft sharp value props and message hierarchies.
- Go-to-market launch playbooks: design lean pre- and post-launch campaigns.
- Smart segment targeting: prioritize SMB personas, channels, and pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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