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Brand Positioning Course

Brand Positioning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Brand Positioning Course shows you how to define a sharp single-minded benefit, choose the right emotional or functional angle, and back it up with persuasive reasons to believe. You will build clear target personas, craft focused positioning statements, and select the best frame of reference, using quick research methods to analyze competitors and create a practical, aligned strategy you can apply immediately.

Elevify advantages

Develop skills

  • Competitor insight mapping: turn fast online research into clear positioning moves.
  • Positioning statement writing: craft sharp 3–5 line internal brand narratives.
  • Customer persona design: build and validate lean, JTBD-based target profiles.
  • Single-minded benefit crafting: define one powerful emotional or functional promise.
  • RTB development: convert features into concise, persuasive proof points for messaging.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor and the course from Elevify was crucial in my selection.
EmersonPolice Investigator
The course was essential in meeting my boss's and the company's expectations.
SilviaNurse
Very excellent course. Lots of valuable information.
WiltonCivil Firefighter

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